Three Ways Beauty Brands can Incorporate ASMR into their Campaigns
Updated: Mar 7
ASMR, or Autonomous Sensory Meridian Response, has become increasingly popular in recent years to relax and experience pleasurable tingling sensations. Many beauty brands like ColourPop Cosmetics and Milk Makeup have started incorporating ASMR into their advertising and social campaigns to enhance the sensory experience of their products.
Without busting your budget, here are three ways a beauty brand can incorporate ASMR into their advertising and social campaigns:
Product Demonstrations: Beauty brands can create ASMR videos that showcase the sensory experience of their products. For example, a skincare brand could create a video showing the texture and scent of their moisturizer being applied to the skin, with the sounds of the product being opened and applied slowly and deliberately. The video could be shot in a way that emphasizes the sound of the product being applied to the skin, creating a relaxing and immersive sensory experience for the viewer.
Influencer Collaborations: Beauty brands can collaborate with ASMR influencers to create content that showcases their products. Influencers could create ASMR videos that showcase the sensory experience of using the products, such as the sound of tapping a makeup brush or the sound of spraying a facial mist. Beauty brands could also work with influencers to create customized ASMR experiences that are tailored to the specific product or brand.
Social Media Campaigns: Beauty brands can create ASMR-inspired social media campaigns to engage their audience. For example, a brand could create a series of Instagram posts that feature close-up shots of their products being applied, with the sounds of the product being emphasized in the captions. Brands could also create TikTok videos that feature ASMR-inspired content, such as the sound of pouring a product or the sound of brushing hair.
Overall, incorporating ASMR into advertising and social campaigns can create a more immersive and relaxing experience for consumers, helping them to connect with the brand and its products on a more soothing level.